GMT New Homes Division:
A Marketing & Sales Solution
Through the unique perspective of working in both resale and new construction, we have identified an unfilled need in new construction marketing, not only in targeting buyers but realtors as well.
Our strategic, full-service marketing action plan is designed to provide the maximum amount of exposure in the shortest period of time. Each component involves proven techniques that leverage opportunities to showcase the property or community to key people that can either buy the home or help us find the right buyer.
Internet Marketing
Our MLS Strategy
Listings are disseminated from the MLS through ListHub to all the consumer websites including Zillow and Realtor.com. We have paid premium accounts on many of the most popular sites, securing prominent positioning for our listings and ensuring that we receive our leads directly and that they are not “sold” to an outside agent.
Consistently updating Realtor Remarks in the MLS is also extremely important to agents, allowing them to provide additional knowledge and value to their clients.
Community-Specific Landing Pages
Because buyers want information at their fingertips, it is essential to have a community-specific website. Not only are new communities featured on The Gary Mercer Team website, but our team works individually with each client to create custom landing pages and websites for individual communities. These custom pages provide additional community information in the form of videos, newsletters and more.
Social Media Management
Reach the Influential | Find "Hidden" Buyers | Create Excitement
Social media, primarily Facebook, Instagram and LinkedIn, is an essential tool to reach buyers, agents and the community, to increase brand awareness. Using paid, targeted ads, combined with organic reach, we can effectively and cost efficiently reach a large audience. For example, Facebook recently changed its algorithm to favor video in feeds, so knowing this, we strategically develop video content that both attracts and provides value to potential buyers.
We also use Facebook events to publicize and invite buyers to specific community events. This exposure is then quantified using lead capture links and landing pages.
Professional Photography & Videography
Photography
Every GMT listing features high-quality images and video optimized for the internet and print. To create the perfect image, we often utilize Photoshop and digitally enhance photos as needed.
Aerial Photography
Using aerial photography, we give buyers a feel for the property and the community throughout every stage of completion - showcasing prospective views and highlighting its unique location.
Cinematic Videography
Because the modern customer wants to see the product in action - video marketing is one of the most powerful tools in real estate today. The use of video to promote and market your community increases engagement on your digital and social media channels, as well as educates and reaches your audience through the customer preferred medium.
Staging, Renderings, & Site Plan Design
Virtual Staging
Virtual staging is an innovative marketing solution that uses technology to place stylish furnishings and decor into a vacant property. This technique has increased traffic on our vacant listings by creating a more attractive and inviting space, while helping buyers visualize size and furniture placement.
Home Staging
We have excellent relationships with home stagers who are available to provide furnishings for existing homes in order to help buyers see the potential of each individual home.
2D & 3D Renderings
Being able to re-create architectural plans in 2D and 3D, brings them to life and allows buyers to get a deeper sense of the home. Not only does this enhance the home-buying experience, but increases the buyer's ability to visualize what their customizations would look like once complete.
Custom Site Plans
Our site plans allow buyers to visualize the available lots in the community. They are also a great way to highlight the location of specific lots and their respective proximity to the community entrance, clubhouse and other desirable features.
Graphic Design
Logo Design
We employ a professional graphic designer to create all of our marketing materials that will introduce the community to both the buying and real estate audiences, as well as our ongoing campaigns. We work individually with our clients to develop a logo that fits the identity of the community and will embody its brand across all digital and printed materials.
Folder, Flyer & Brochure Design
Brochures and other printed materials are not only essential in promoting a strong brand, but are also great takeaway pieces after an open house or other event that a potential buyer can use for reference. All of our printed materials are also available in a convenient, digital format.
Realtor Marketing
Relationship Building
We have a strong and long-lasting relationship with the local real estate community. We successfully stay top of mind with a variety of techniques including email campaigns to 9300 agents in Delaware, Chester, Montgomery, Philadelphia and Bucks Counties. Through local office visits and presentations at meetings, in addition to realtor-specific Facebook marketing, we are consistently creating personal connections with agents across local counties.
Additionally, we constantly update our listings in the MLS as that causes the listing to appear on the "Hot Sheet" in the MLS that most agents monitor daily.
Reverse Prospecting
We use a feature in our MLS where agents set up a home search for their clients. When a home matches any of their clients' criteria, the listing is emailed to the agent & client. We are always pulling updated lists of agents who have clients that match a particular community and staying in touch through emails, texts, calls and Facebook messages.
Event Based Marketing
Whether its a groundbreaking or a holiday-themed happy hour, hosting an event can successfully increase brand exposure and boost sales through increased foot traffic, social media mentions and the opportunity to connect with potential buyers on a personal level!
Full-Service Sales Team
Sales Manager
The Sales Manager provides weekly traffic and sales reports along with quarterly marketing plans. In addition to visiting sites weekly and holding weekly sales meetings with sales team, the Sales Manager trains site agents in conjunction with the Gary Mercer Team and Keller Williams.
Site Agents
Site agents are highly experienced in new construction sales. Accountable to the Sales Manager, site agents communicate and documents all notes and activity through Commissions Inc., a client relationship management system.
Inside Sales Agents
These Sales Agents answer phone/text/internet inquiries from 8am-8pm in addition to 24 hour text responses. They are responsible for scheduling appointments for site agents and nurturing long-term prospects.
Listing & Closing Teams
These teams provide administrative support on all aspects of the sales process.
Marketing Team
The Marketing Team collaborates closely with the Sales Team to provide all supporting marketing materials and activities as detailed in customized marketing plans.
Past Collaborations
Additional Services
As a full-service marketing solution for your new construction communities, we offer additional services to fill specific builder needs.
Spec Homes Sales & Marketing
-List and market spec homes
-Work with builder sales team to sell specific spec homes
Pre-Sales
-Start VIP list and communicate updates on projects
-Plan & host groundbreaking events
-Market directly to realtor community
Sell Outs
-Reposition a community for sell out
-Staff open houses when a builder sales team moves off of the job site
Market Research & Product Development
-Market studies
-Focus groups
-Floor plan & design evaluations
Homeowner's Insurance
We connect you with our trusted vendors offering competitive rates and comprehensive coverage.
Lenders
The various lenders we work with offer different qualifying programs that may fit specific buyer needs.
