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With over 30 years of real estate experience, The Gary Mercer Team has assembled an amazing group of the best of the best - giving our buyers and sellers the market advantage.
We look forward to putting our proven selling success to work for you!
Schedule NowOur Pricing Strategy
When it comes to selling your home, the right price matters. Competitive pricing generates the most activity from buyers and agents, while a price that's too high can contribute to a longer stay on the market and ultimately a drop in price to compete with newer, well-priced listings.
A house that's priced at market value attracts the maximum amount of the market's potential buyers. Raise that asking price by just a bit above market value, and the percentage of potential buyers will decrease substantially.
Market Analysis
Using a scientific market analysis in your area, we will price your home correctly the first time so that it will sell quickly.
If your home is priced at fair market value, it will attract the largest number of potential buyers in the first few weeks. However, if a home is overpriced, it will attract the fewest number of buyers looking to purchase a home. This is due to the fact that the majority of home buyers look at a lot of homes, and they quickly get a feel for the price range that homes sell for in a given condition in their desired location.
Competitive Pricing
Properties that are priced correctly from the beginning typically sell for more in the end. If you price your home too high, the home will stay on the market longer. The longer a home stays on the market, the less it will be shown. Your property attracts the most interest when it is first listed, so it is crucial to price it correctly initially.
We Make Your Listing Shine
Video Marketing
The modern customer wants to see the product in action, so video marketing is one of the most powerful tools in real estate today. The use of video to promote and market your home increases awareness of your listing, creates excitement around the listing, and reaches your audience with the customer preferred medium.
Video is also a key component of our social media strategy. Because Facebook changed its algorithms to favor video in feeds, it is especially important to have a video that showcases not only the home but the neighborhood and surrounding area.
Professional Photography
The photos of your home directly influence whether or not a potential buyer will schedule a showing of your home or not. Today, your first showing is always ONLINE, which is why it is crucial to have high quality, attractive photos of your home showcasing its best qualities and features in order to stand out from the competition. We have our own on-staff professional photographer to capture your home in the very best light and angles.
Every Gary Mercer Team listing features a professional photo gallery optimized for both internet and print. High quality images are taken from the most attractive angle in order to capture every highlight of the property. We select 25 photos of the property to showcase the craftsmanship, finishes, interior, and exterior.
Aerial Photography
Using aerial photography, we can give buyers a "feel" for the property. It also allows us to capture the true shape, size, and layout of a home, while showcasing and highlighting a property's location. We often also do an aerial photograph of the specific property as well as a video of the community. The still photos are then used in MLS marketing.
Revolutionized Marketing
With nearly 44% of buyers starting their search online and 95% of buyers looking online at some point in their home search, mastering the digital space is a must. From Google AdWords and social media marketing to the Gary Mercer Team's SEO-optimized website and mobile search app, your listing will shine online. It is our goal to provide innovative digital marketing strategies to ensure the right buyers find your property and take action.
Coming Soon Campaign
Research and data show that properties marketed as "coming soon" before being listed in the multiple listing service (MLS) tend to sell faster than MLS listings that never receive "coming soon" promotion. We also manually input your property as "coming soon" on Zillow and through social media.
Open House Strategy
Whether or not your buyers come from an open house, these events serve a strategic purpose: aggregating interested buyers in a specific geographic area. By showcasing your property with an open house or simply leveraging the leads generated at another nearby open house, we will create and target a highly-qualified, localized group of buyers.
Targeted Networking
In real estate, it's not only what you know, but it's also who you know. As active members in the real estate community and our community at large, we will market your listing to top agents and buyer specialists in the area, generating excitement and ensuring maximum exposure.
Public Portals
We will feature your home on the top home search sites as well as on social media and syndicate it to over 700+ other sites.
Homes that receive the top 10% of page view sell an average of 30 days faster!
Social Media
Social media is an essential tool to reach buyer's agents and the community to increase awareness. Using paid, targeted ads as well as organic reach, we can effectively and cost efficiently reach a large audience.
Property Prep Program
Every seller wants their home to sell quickly and for a large profit, but it takes more than luck to make this happen. It involves careful planning and knowing how to professionally prepare your home to convince buyers to pull out their checkbooks.
There may be small changes we can make to a home that can dramatically change the price and selling speed, like a fresh paint job, replacing flooring, and updating light fixtures.
These types of things make the largest impact in a buyer's eyes while having the smallest impact on your wallet.
The Property Prep Program was created in response to today's evolving buyer needs, based on what we have learned from working with a wide variety of buyers.
Oftentimes, sellers will come to us when their property has not sold with another agent. We immediately put them in the Property Prep Program and make these recommendations to get the property into a condition where we know it's going to sell.
View ProgramMeet With Us
Choosing an agent to sell your home is one of the biggest decisions you’ll make that will impact your entire experience. Having the right agent can determine whether your home sits on the market for months or sells in a few days at the highest possible value. The Gary Mercer Team knows that your home is your largest investment, and through our cutting-edge marketing strategy and customized sales plan, our team is successful in achieving results.
Contact an Agent Today!
Seller FAQs
There are a lot of decisions involved in selling your home, and it’s expected that you’ll have a lot of questions. Here are some of the most frequently asked questions we hear from both experienced as well as first-time home sellers.
It’s important that we get to know you first before we embark on this process. Selling a house, at times can feel overwhelming, so we set up a consultation to better understand your situation & needs. The Gary Mercer Team has over 25 agents and a large support staff to ensure the smoothest transaction process possible.
The exact price of your own home will depend on its size, neighborhood, and lots of other factors. Comparing your house to the most expensive house in the neighborhood doesn’t exactly work either. Our agents create a detailed comparative market analysis, or "comps." By looking at the features of your home with comparable properties around your area we can give you an accurate value of what your house is worth.
We’ve all logged onto zillow to look at our house’s “zestimate” but in reality these should really be called “guesstimates” because they may be widely inaccurate. While sometimes it may be close to a good sales price, the algorithm does not factor in specific comps, acquiring data from large areas leading to misleading home prices.
Pricing your house competitively is the best way to get the most exposure on your property. More eyes = More potential buyers. There is no set answer on how long it may take to sell your property. The current average in the Philadelphia Area is 40 days. Some houses may sell in just a few days depending on many factors, location, size, price.
Home buyers are always looking for homes that are move-in ready. Simple fixes, obvious eyesores, and danger spots, such as cracked windowpanes, tiles, and plaster are a good place to start. New paint is one of the more affordable ways to give a house a fresh look. We will come in and evaluate your home so we can give you a better idea of what's going to help sell your home.
On average, a staged home sells 88% faster—and for 20% more money—than a home that's left as is. Staging is when we come to your house and change existing furniture layouts or we bring in rented furniture to help change the look of your house. If your house is already empty ask about our virtual staging.
No, having the owner in the house can make the buyers uncomfortable. Our Agents are well equipped to handle any questions potential buyers may have about your house.
While the commission can vary, it is typically 6% of a home's sale price—and that's usually shared with the buyer's agent. Listing agents don't get paid unless they make a sale. For every hour an agent spends with a client, he or she will typically spend nine hours on average working on that client's behalf doing everything from networking to finding potential buyers to filling out paperwork.
It is important to keep a realistic viewpoint when pricing your house. If you price too high, the home is likely to linger on the market before you ultimately may have to drop the price. Pricing lower may also have major upsides, resulting in multiple bids that could ultimately get you more money for your house in the long run.
Along with a sign in the yard, The Gary Mercer Team does a ton of behind the scenes work to make your property shine. Your house goes on the MLS so that it can show up on websites for people all over the area. We also create custom marketing plans that get pushed out to our various social media platforms. Furthermore, because of our advertising, we tend to get quality home buyers making the process of selling your home much easier.
