Property Prep
Program
Schedule An Appointment
Click HereOur Property Prep Program
Every seller wants their home to sell quickly, and for a large profit, but it takes more than luck to make this happen. It involves careful planning, and knowing to how to professionally prepare your home to convince buyers to pull out their checkbooks.
There may be small changes we can make to a home that can dramatically change the price and selling speed. Things like a new paint job, new flooring and updated lighting fixtures. These types of things make the largest impact in a buyer's eyes while having the smallest impact in your wallet.
The Property Prep Program was created in response to today's evolving buyer needs, based on what we have learned from working with a wide variety of buyers.
Oftentimes, sellers will come to us when their property has not sold with another agent. We immediately put them in the Property Prep Program and make these recommendations to get the property into a condition where we know it's going to sell.
The "HGTV" Buyer
These are the top tier of today's buyers. HGTV has set certain expectations for buyers today, and therefore they are willing to pay more to get exactly what they want. We are selling the dream of homeownership and that dream does not include removing wallpaper, painting the entire house, trimming trees back from the roof, or installing new flooring throughout. Everyone is busy these days and they'd rather pay more to have everything already done. There are things we can do that will make a BIG impact in the eyes of a buyer, with little impact on your wallet, resulting in a great return on investment.
The "Sweat Equity" Buyer
These buyers are the disappearing middle tier. They are looking for a home in original condition, at a good price, so that they can put in sweat equity with some TLC. These are not investors, they are buyers looking to make it their own home and live there for a period of time. Many of today's buyers are skipping the middle tier and going right to the top tier, and are willing to pay more to get their dream home right away, rather than living through a renovation.
The "Flippers"/Investors
This is the bottom tier of buyers. Typically investors, who are looking for heavily distressed properties to purchase at a high discount, renovate and flip at a much higher price, typically to the HGTV buyer. There are fewer of these buyers, as most of them are buying properties with cash (due to lenders not allowing financing).
"The day we went live with our listing, we had an immediate showing. On the second day, the real estate market in Pennsylvania was completely shut down per the Governor’s order in response to Covid-19. However, in just a matter of days, the Gary Mercer Team adjusted their entire operation to a virtual model, allowing for virtual communications, signatures and a socially distanced home inspection.
Due to Gary and his team performing almost miraculously to solve the ludicrous hurdles presented by Covid-19, we were able to sell our home in one day, with final settlement in less than 30 days after home inspections were completed. We closed on our new home in Florida less than one week later.
My wife and I have experienced 9 job-related relocations and their accompanying real estate transactions, but the service provided by the Gary Mercer Team far surpasses our prior experience with other realty firms."
- Fred & Linda Slack
